How to Identify Your Best Customers

Guides merchants on sorting and filtering customer profiles to uncover the highest-value patrons who drive store profits.

Before You Begin

• Access the Customers section in your Admin Panel.
• Review the sorting and column filter options.

Step-by-Step Instructions

Step 1: Sort Customers by Total Spend

Navigate to Commerce -> Sales -> Customers in your Admin Panel sidebar.

Step 2: Filter by Order Frequency

Identify customers with high order counts who purchase regularly throughout the year.

Step 3: Examine Average Order Value (AOV)

Evaluate which customers consistently place large basket orders compared to the store average.

Step 4: Apply Tags or Internal Notes

Add internal customer tags such as VIP or High Value to easily identify and prioritize them in support and marketing queues.

What You Should See

• Clear identification of VIP customer cohorts for targeted perks, priority fulfillment, and loyalty outreach.

Common Problems & Troubleshooting

Problem: Top Customer Placed High Spend Order That Was Later Refunded

Solution: Verify net spend by checking order history to ensure refunded transactions are accounted for when assessing VIP status.

Related Help Articles

• How to View Customer Information (/merchant-guides/customers/view-customer-information)
• How Growing Brands Build Customer Loyalty (/merchant-guides/customers/build-customer-loyalty)

Complete Settings Reference

The table below details every configuration field, option, and toggle for this feature, explaining what each setting controls with practical merchant examples.

Setting / Option Name	What It Does (Platform Function)	Merchant Example / Use Case
Customer Order Count	Displays total successful orders completed by this buyer account.	Filter or sort to find customers with 3 or more purchases to offer VIP loyalty discounts.
Total Revenue Spend	Calculates the cumulative lifetime rupees spent by the customer in your store.	Identify top revenue contributors for personalized concierge support and gift vouchers.