How to Run Your First Online Promotion
Guides first-time store owners through setting clear promotional goals, configuring discounts, marketing the campaign, and evaluating results.
Before You Begin
- Select the specific items or collections to feature in the promotion.
- Check inventory stock levels to ensure you can fulfill anticipated demand.
Step-by-Step Instructions
Step 1: Define a Clear Campaign Objective
Decide whether your primary goal is acquiring new first-time customers, clearing out aged inventory, or encouraging higher order values.
Step 2: Create and Test Your Promotion Code
Set up the discount code in your Admin Panel with appropriate minimum spend conditions and run a test checkout.
Step 3: Announce Across Marketing Channels
Broadcast your promotion via email newsletters, social media posts, and your storefront announcement banner.
Step 4: Monitor Inventory and Fulfillment
Review available stock levels during the sale and prepare orders for courier pickup.
Step 5: Review Post-Sale Performance
Review total orders, gross sales, and customer participation once the promotion ends.
What You Should See
- A well-coordinated promotional launch generating increased traffic, orders, and customer acquisition.
Common Problems & Troubleshooting
Problem: Featured Product Runs Out of Stock Mid-Campaign
Solution: Update the campaign to highlight alternative popular products or enable backorders if restocking is imminent.
Related Help Articles
- How to Create a Limited-Time Offer (/merchant-guides/discounts/create-limited-time-offer)
- Discount vs Free Shipping: Which Should You Use? (/merchant-guides/discounts/discount-vs-free-shipping)