How to Write Better Product Titles

Guides merchants on writing clear, informative product titles that communicate item value and improve customer search results.

Identify the essential attributes of your item (brand, model, material, key feature).

Step 1: State the Primary Item Name Clearly

Begin with the specific noun describing what the item is (e.g. Linen Button-Down Shirt).

Step 2: Include Essential Distinguishing Attributes

Add key material, cut, or model specifications without stuffing unnecessary keywords.

Step 3: Keep Titles Concise and Readable

Avoid using all-caps or excessive punctuation that reduces readability on mobile screens.

Step 4: Save Product Title Updates

Update the Product Title field in the product editor and save changes.

Clear, professional product titles displayed consistently across your storefront catalog.

Common Problem	Recommended Solution
Titles Truncated on Mobile Cards	Keep the most important item identifying words in the first 40 characters of the title.