Understanding New vs Returning Customers

Explains the difference between first-time purchasers and returning shoppers, and how tracking repeat behavior drives business growth.

Step 1: Understand New Customer Characteristics

New customers have exactly one completed order; they are evaluating your product quality, shipping speed, and brand credibility.

Step 2: Understand Returning Customer Characteristics

Returning customers have placed two or more orders; they demonstrate trust in your brand and typically have higher average lifetime value.

Step 3: Check Order Count in Customer Profiles

Inspect the customer profile in Commerce > Sales > Customers to view total completed orders and order dates.

Step 4: Tailor Communication Strategies

Engage first-time buyers with welcome follow-up communication, and provide returning customers with loyalty incentives.

Clear visibility into the proportion of repeat purchasers sustaining your store sales.

Problem: Customer Placed Multiple Orders Under Different Emails

Solution: Identify matching phone numbers or shipping addresses to recognize repeat buyers who checked out with alternate email accounts.