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Docs/merchant guides/payments/How to Encourage Customers to Pay Online

How to Encourage Customers to Pay Online

Guides merchants on methods to motivate shoppers to choose online prepaid options over Cash on Delivery.

Before You Begin

  • Ensure online payment options like cards, net banking, or UPI are actively connected and functioning.
  • Check your promotional tools to create prepaid incentives.

Step-by-Step Instructions

Step 1: Offer Prepaid Discounts

Create an exclusive percentage or flat discount for buyers who complete checkout using prepaid payment methods.

Step 2: Highlight Faster Fulfillment

Explain in order notes or checkout banners that prepaid orders are prioritized for packaging and courier handover.

Step 3: Display Store Policies and Support Badges

Ensure your checkout and footer display clear customer support channels and return policies.

Step 4: Provide Diverse Payment Choices

Enable convenient digital methods such as UPI, cards, and manual bank transfer to provide multiple payment alternatives for customers.

What You Should See

  • An increase in the proportion of prepaid transactions relative to cash on delivery orders.

Common Problems & Troubleshooting

Problem: Customers Hesitate to Pay Online on First Purchase

Solution: Promote clear return and exchange policies prominently on product pages to build customer confidence.

Related Help Articles

  • COD vs Prepaid Orders: What Merchants Should Know

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